• Social Media Specialist - Jacksonville, FL

    Job Locations US-FL-Jacksonville
    Public Relations
  • Job Summary

    The Wounded Warrior Project (WWP) Social Media Specialist has general responsibility for establishing relationships with WWP’s following using various online social platforms to communicate organizational priorities, trending topics, and the monitoring and moderating of online discussions on social media platforms and blogs.

    Essential Duties & Responsibilities

    • Generate interest in WWP programs and services while building relationships with WWP following on social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+, SnapChat, Pinterest, and various related blogs/websites
    • Create content for posting to WWP SME’s social media public profile pages
    • Monitor online mentions of WWP and providing the organization’s response to conversations, trending topics, and issues
    • Manage vendors acting as moderators of WWP social media platforms to ensure appropriate comments and answers to questions are being used and referrals to WWP programs are being made when appropriate
    • Respond to posts or social inquiries with the approved standard messaging
    • Develop social media content in the organization’s voice while maintaining a social media look and feel
    • Monitor online technologies and identify opportunities to utilize emerging social media platforms
    • Create multimedia content: photos, videos, infographics, and podcasts, that increase engagement with the organization’s following
    • Produce live video streaming and conduct live interviews during events to promote the organization and our mission
    • Travel to WWP events for social content and live onsite social reporting
    • Manage the social media team’s content creation and maintaining a social media posting calendar
    • Serve as the subject matter expert (SME) on the audiences following the organization’s social media platforms and identify the right content to engage with the organization’s following
    • Prepare monthly and quarterly social media analytics reports for leadership and strategic partnerships team
    • Work closely with strategic partners and community partners to create and share social messaging
    • Design campaign plans and make recommendations for organizational messaging initiatives, identifying opportunities to get public involvement/awareness of WWP policy advocacy initiatives, WWP connection events, and trending veteran topics
    • Monitor and respond to social media crisis communications
    • Other related duties as assigned

    Knowledge, Skills & Abilities

    • Highly motivated, passionate, and creative team player with demonstrated commitment to the organization
    • Demonstrated ability to work in a collaborative, team environment
    • Excellent organization and time management skills with the ability to prioritize and complete assignments accurately and timely
    • Has an advanced understanding of performance metrics for social success and search engine optimization tactics
    • Ability to effectively handle multiple priorities with a strong attention to detail in a fast paced environment
    • Demonstrated proficiency in the use of Microsoft Office programs: Word, Excel, Outlook, PowerPoint
    • Understanding of performance metrics for social success and search engine optimization (SEO) tactics
    • Professional presence and demeanor
    • Ability to provide high level of service to targeted client/customer base
    • Exceptional written and verbal communication skills with the ability to craft quick responses with a high level of accuracy and attention to detail while appropriately representing the organization’s mission
    • Ability to troubleshoot, identify viable options, and problem-solve
    • Ability to take initiative, multi-task, work independently, and work well under pressure
    • Demonstrated proficiency in multimedia creation, photography and videography, image and video editing, copywriting, editing, etc.
    • Solid knowledge of WWP social media footprint, brand voice, culture, and mission
    • Demonstrated proficiency on all social media platforms with strong competency on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and SnapChat
    • Demonstrated knowledge of social media management tools such as Oracle SRM, Hootsuite, Buffer, etc.
    • Ability to travel
    • Mission driven, guided by core values, and a pleasure to work with



    Education & Experience Requirements

    • Bachelor’s degree in social media, marketing, communications, public relations, or journalism required
    • Four (4) years of experience in social media messaging, analytics reporting, and content creation required
    • Four (4) years of experience in copywriting, editing, design, photography, videography, and creativity required


    • United States Veteran, or have a minimum of four (4) years of United States military service, or have four (4) years of experience working for a military or veteran service organization.

    Certifications & Licensure

    • NA






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