• Marketing Specialist - Jacksonville, FL

    Job Locations US-FL-Jacksonville
    Position
    P11741
    Category
    Marketing
    Type
    Full-Time/Regular
  • Job Summary

    The Wounded Warrior Project (WWP) Marketing Specialist coordinates the creative development and production processes of marketing plans supporting either WWP Program events and initiatives directed to warriors and their families, or the WWP Resource Development team to align fundraising goals and marketing activities to drive awareness, affinity, and engagement among WWP supporters, donors, and corporate partners.

    Essential Duties & Responsibilities

    • Collaborate with Marketing and Communications team members, and either Resource Development or Program team members, to plan, develop, and implement innovative marketing plans.
    • Lead the creative development, design, and production processes for marketing projects or for marketing collateral, e.g., promotional material, advertising (print and online) collateral, and digital marketing (email and social).
    • Track and measure the effectiveness of marketing strategies and activities, and prepare reports for leadership.
    • Research and identify market trends to optimize results and implement data-driven marketing strategies.
    • Serve as marketing subject matter expert and brand ambassador, ensuring consistency in all marketing materials, e.g., consistent and approved voice and messaging frameworks, visual assets, and key terminology.
    • Manage relationships and establish rapport with internal and external stakeholders, and oversee the work of external vendors.
    • Develop and manage timelines to produce marketing materials, e.g., brochures, directories, and other collateral.
    • Provide general marketing assistance for special events, campaigns, and other initiatives. Support, attend, and participate in WWP programs and community-based activities as required.
    • Other related duties as assigned.

    Knowledge, Skills & Abilities

    • Demonstrated understanding of developing and implementing successful marketing campaigns.
    • Effective written communication skills. Strong editing and proofreading skills.
    • Demonstrated research skills.
    • Good organizational and time management skills. Ability to adapt to changing priorities and meet deadlines.
    • Strong project management skills. Demonstrated ability to effectively manage multiple priorities, prioritize tasks, and work well under pressure.
    • Strong interpersonal skills. Demonstrated ability to interact with diverse team members and build effective working relationships with team members, and work in a collaborative, team environment.
    • High energy level. Self- starter; willing to take initiative. Goal-oriented, detail-oriented, and results-oriented.
    • Demonstrated ability to utilize critical thinking skills and analytical skills in problem solving.
    • Demonstrated computer proficiency using Microsoft Office, e.g., Word, Excel, Outlook, PowerPoint.
    • Unequivocal commitment to the highest standards of personal and business ethics and conduct.
    • Mission-driven, guided by core values, and a pleasure to work with.

    Education & Experience Requirements

    • Bachelor’s degree in advertising, communications, marketing, or business. Equivalent combination of applicable education, training, certification, or experience may be considered in lieu of degree.
    • Four years of marketing experience.

    Preferences

    • One year of nonprofit fundraising experience
    • One year of experience using project management software.
    • Portfolio of past, successful marketing campaigns.

    Certifications & Licensure

    • NA

     

     

     

    *ca-dj

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